FMCG multinational company and personal care products and parapharmacy sector.
Assists the Brand Manager to drive business performance including strategy, tactics, revenue, sales and profit objectives and market share.
Analyses the business and has an in-depth understanding of key drivers, share, composition, science, pricing/counts, packaging, claims, competition, consumer profile, consumption, profitability, etc., and passionately pursues a growth-oriented agenda addressing areas of weakness with a bias for driving action to optimize results.
Analyses brand, category, and consumer need-states, sales and trends, utilizing Nielsen/HMR data as well as other quantitative/qualitative data, and reports key findings. Looks at trends and makes recommendations for new campaigns, and potentially product introductions or renovations.
Evaluate the potential of the brands and its products based on market analysis and propose successful marketing activities.
Design and follow up de social media strategy (Facebook/IG/Influencers) together with the digital agency or media agency - monitor the impact on sales & website kip's (analytics)
Develop and coordinate presentations for meetings (international / marketing/ sales)
Responsible of new packaging development/changes/improvements. Work together with regulatory department
Professional development
Salary of 25.000€ - 30.000€ b/a
Two days of teleworking
Requisitos mínimos
Cooperates with those around them
Goes beyond their role to support others when they are under pressure
Shares information freely and communicates openly for the good of the team
Ability to analyse and solve problems
Arrives at sounds decisions
Functions well under pressure
Develops and implements right sized
Understands customer (internal & external) needs
Understands the complexity of the Pharmacy & mass market trade channel
