Marketing Measurement Specialist - Digital Sector - 6 months

• We offer a 6-month project in a leading Digital company|It is a must an extensive knowledge of the measurement ecosystem in Spain

Our client is one of the Big Five companies in the American information technology industry that specialises in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.

• In this role, you will develop and maintain a deep understanding of the key challenges and opportunities facing our customers and how to transform them into opportunities to preserve advertiser growth, especially on mid and upper funnel media.


• This role requires an understanding of the business implications of marketing measurement to communicate narratives and solutions broadly as well as to apply those to specific audiences and marketing objectives.


• This role will require to liaise and coordinate with our Marketing Insights team, as well as evaluating proposals from 3P suppliers, in order to build and advance a pipeline of 3P-measured studies.


• This role will also require extensive knowledge of the measurement ecosystem in Spain and leading projects with 3P suppliers (methodology design, project supervision, results activation). The projects will involve measurement topics such as Campaign Reach and Frequency, Brand impact and Sales impact.

We offer a 6-month project with a competitive salary, working at a great company with a great team.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.


• Deep understanding of marketing measurement and acting on insights from the strategic to the operational level.


• Familiarity with marketing measurement and attribution techniques (offline measurement, MMM, MTA,...) and KPI (reach, viewability, GRPs, brand lift…)


• Familiarity with Google advertising products (Google Ads, Google Analytics, Google Marketing Platform, etc.).


• Proficiency with spreadsheets and presentation software.


• Ability to speak and write in Spanish and English fluently and idiomatically.

Preferred qualifications:

• Familiarity/experience with media planification techniques and post-campaign reach reporting (GfK DAM, Comscore vCE, MOAT, Instar analytics, Audomatching…).


• Familiarity/experience with brand and advertising recall techniques (Kantar, IOPE, Google BrandLift...)


• Familiarity/experience with research techniques measuring the sales impact of marketing (MMM, GeoX)


• Project management experience on marketing and advertising technology, data integration and activation


• Demonstrated ability to influence executive levels on making decisions with data.


• Ability to analyse large datasets and distill them into actionable insights that are presented in a logical and compelling story