Global Strategic Marketing Manager (Pharma)

• Biological, Biosimilar or Immunotherapy|Global Vision, Analytical, Strategic, Senior, International

International Pharmaceutical Company

The main responsibilities will be to develop and implement the global marketing strategy for the business, from a medium and long-term perspective and with clear international ambition.
In addition to developing the global marketing strategy, the candidate will be responsible for the implementation of agreed-upon milestones as well constant seeking opportunities for growth and advancement of the portfolio.
The candidate should possess a strong analytical background, all him/her to base strategic recommendations on well undertaken analyses, knowledge of the business terrain, and understanding of tradeoffs.

Drive Execution of Strategy

• Develop & ensure alignment with global brand strategy & initiatives across markets.


• Drive execution of Global brand strategy and tactics by working collaboratively with cross functional teams to maximize current and future Business Unit value.


• Develop KPIs to measure impact of global marketing activities.


• Work with key markets to identify key drivers and align in priority scenarios.


• Support key markets with Global marketing plans and programs.

Global Brand Leadership

• Propose Global brand strategy, including optimization of brand and Business Unit positioning, and messaging.


• Identify, develop, and lead key global marketing activities such as disease education, commercial advisory boards, scientific messaging, congress presence, etc.


• Develop communication plans across the product life-cycle and implement multichannel strategies across the marketing mix.


• Benchmark against competitors and take corrective action where appropriate.


• Ensure appropriate budget allocation to drive business, ensuring the right prioritization across indications.


• Drive a strong compliance culture throughout the team through role-modelling and ensure 100% adherence to all SOPs.* Investigate and challenge international and market visions.


• Work close with Medical Affairs, Industrial Operations, and R&D to guarantee competitive life-cycle management.

Market Insights

• Develop meaningful insights into the needs of all key customer groups.


• Support consolidation, integration, and analysis of insights from customers, markets, geographies, and other relevant stakeholders/channels.


• Liaise closely with business intelligence/market analytics to ensure quality of market data.


• Monitor the product life cycle landscape to ensure awareness of new insights and strategies.

Cross Functional Leadership

• Build project workstreams and lead operational marketing programs with high level engagement across all cross-functional project teams at Global, and market level.


• Proactively ensure affiliate engagement and the sharing of best practices across the organization


• Take a leading role within defined geographical region(s) to ensure we have the relevant information to investigate, support, challenge and pursue operational expansion in specified countries.


• Liaise closely with business development, business intelligence/market analytics to ensure quality of projects delivered and strong cross functional delivery

• Barcelona city based


• Office 100% (not available hybrid model)


• International project


• Stability (mid term and Long term project)

• Humility, honesty, and integrity.


• Degree-level education, ideally in life sciences or in business studies.


• MBA or Business studies will be valued.


• At least 5 years' experience in Global Marketing Strategy positions in the Pharmaceutical, and/or Biopharmaceutical industry (Biological, Biosimilar or Immunotherapy)


• Fluency in spoken and written English and Spanish, knowledge of additional languages such as German, French or Italian would be appreciated.


• Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada), regional or global marketing experience is a plus.


• Experience in the therapeutic area will be valued.


• Experience in sales will be valued.


• Ability to work in matrix organizations and in multicultural teams.


• Deep appreciation of patient centricity


• Strong analytical skills.


• Strategic and global mindset.


• Project Management skills.


• Cross-functional leadership skills.


• Autonomy.


• Focus on results.