Brand Manager Vaccines

• Multinational Pharmaceutical Company
• Vaccines

Multinational Pharmaceutical Company

Brand Planning

• Develop a clear brand vision strategy to be shared and aligned with AD


• Prepare brand analysis - qualitative and quantitative


• Engage and motivate cross-functional team around the brand vision and strategy


• Develop briefing preparations for external agencies, market research and others


• Support collation of market data and competitive intelligence information, provide market analysis around competitors and brands, monitor market dynamics and communicate changes in market


• Collate and monitor competitors brand activities, campaigns, advertising, websites


• Support preparation of business reviews with power point presentations and analysis as needed


• Challenge existing thinking and offer new innovative ideas in a collaborative and collegial manner

Operational excellence

• Contribute through operational excellence and customers focused activities to enhance brand profile in the market, building the image of a trusted influenza vaccine leader


• Contribute towards developing the marketing mix plan in alignment with the overall portfolio strategy and the medical activities. Ensure timely execution


• Development of clear brand messages to be utilized in all marketing and communication materials


• Development of marketing support material to promote the portfolio to different customer's channels and stakeholders, including direct mailers, advertising campaigns, etc.


• Support material for the KAMs


• Ensure all brand material and tools achieve high level of customer orientation; ensure strong attention to details to ensure material are always at the highest level of standard and in line with customers' needs and Farmaindustria code of practice


• Develop knowledge of the key clinical papers and the related clinical evidence


• Support organization of customer meetings, conferences and exhibitions, ad boards etc.


• Preparation of power point presentations, referencing and sources of information


• Good understanding of Farmaindustria code of practice


• Support with briefing preparations for external agencies, market research and others


• Liaise and coordinate with agencies and external suppliers


• Presentations to multiple internal and external stakeholders- adapt presentations to different audiences

Marketing Projects

• Lead development of flu awareness and product support campaign to enhance influenza uptake


• Develop awareness material to enhance influenza uptake


• Liaison with Customer Services to support distribution of materials to customers


• Preparation of power point presentations, referencing and sources of information


• Together with marketing and medical colleagues ensure all awareness and support materials are processed within VEEVA effectively and efficiently


• Lead development of Spain portal marketing and content strategy


• Develop content to drive traffic and customer engagement


• Optimise portal use and drive online ordering


• Responsible for managing A&P budget


• A&P tracking, reconciliation of costs with finance; ensure expenses are within budget availability


• Working with colleagues and finance to manage spend as per monthly phasing


• Liaise with agencies and other partners to ensure prompt payment and accruals

Ensure full compliance with processes

• Ensure 100% compliance with Farmaindustria code of practice, with all internal and external policies

• International career progression


• Barcelona based


• Fix contract


• Future projects

• University Degree (Life Sciences high valued)


• More than 3 years as a Brand Manager for Hospital Pharmaceutical products (Vaccines high valued)


• Advanced English Level


• Skills and Capabilities: Ability to multi-task and work across projects, analytic, clear and effective communication, presentation, interpersonal and relationship building, excellent prioritisation, planning and organisational, dynamic and result driven, clear verbal and written communication, team player be able to engage and motivate cross-functional team


• Competencies: Business Insight; Strategic Mindset; Cultivates Innovation; Customer Focus; Drives Results; Decision Quality; Plans & Aligns; Communicates Effectively; Drives Engagement: Advanced


• Technical Competencies: Pharmaceutical Marketing; Multichannel Marketing; Sales; Medical; Market Access; Field Force Effectiveness; External Affairs


• Cross-functional interactions including but not limited to: KAMs, medical affairs, business operations, customers services, legal, finance, supply chain, EMEA and global teams.


• Experience influencing on internal stakeholders; it is not foreseen to be responsible for negotiations with external stakeholders such as regulatory bodies or health authorities. The brand manager is involved in meetings with customers (HCP) in relation to enhancement / preparation of marketing activities, development of key messages and brand strategy.