Account Based Marketing (ABM) Manager

Overview

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO

As a team

Marketing + Communications professionals build a powerful and differentiated global brand—at the corporate, industry, capability and geographic level—that supports the Accenture business strategy, enhances long-term client relationships, inspires employees and candidates, and drives profitable growth.

Together with industry and local marketing colleagues, the Europe Account Based Marketing (ABM) team works hand-in-hand with Accenture client account teams to design and deliver strategic, targeted and insight-led marketing programmes. These programmes aim to increase client mindshare, strengthen client relationships, and drive growth within specific geographic priority accounts. The team combine the best of marketing content and events with bespoke and innovative tactics to create differentiated client experiences and campaigns to help clients understand the unique value Accenture can help them create.


Role description

The ABM Account Manager will design and manage the execution of ABM programmes for a portfolio of 3 Iberia accounts.

Your first step will be to work with account teams to develop deep insight into the client’s priorities and combine this with your knowledge of the industry, technology trends, competitive environment, and Accenture’s capabilities and experience to really understand the opportunities at the account and how best to differentiate Accenture.

Your ABM programmes may support all stages of the sales lifecycle; they may:

Inspire clients to keep Accenture front-of-mind and sow the seeds for new opportunities within the target account

Nurture client relationships and grow interest in Accenture’s unique capabilities

Influence client perceptions to build confidence and preference for Accenture to position us for success in strategic deals

Advocate – build client trust and loyalty to help Accenture develop long term strategic partnerships

As a strategic partner to the account team, you will draw on your significant marketing experience to develop and execute an account-specific marketing strategy aligned with their priorities, blending the right mix of tactics and channels to reach and engage the target decision makers and buyers at the client. There is real opportunity to bring your creative flair to the role and you should be confident in developing and selling in new and innovative ideas to account leadership to increase differentiation.

Throughout your programmes, you will track the KPIs outlined in your marketing plans to measure and optimise your on-going impact on reputation, relationships and, ultimately, revenue.


Primary responsibilities include:

§ Design and deliver ABM programmes for selected Iberia priority accounts; working in close collaboration with the account team to ensure activity is aligned to their growth objectives.

§ Act as a primary marketing point of contact for account teams, working hand-in-hand with industry and local marketing colleagues to activate relevant wider marketing campaigns, content and events within the account.

§ Plan and deliver account-specific campaigns which differentiate Accenture from competitors, help expand the number and strength of our client relationships, educate clients as to the full breadth of Accenture’s capabilities and create a preference for Accenture at key clients in Iberia.

§ Build a deep understanding of industry trends and the needs of Accenture’s clients to ensure campaigns are highly relevant, timely and client-centric.

§ Develop client-specific messages, aligned to Accenture’s purpose and applicable industry and business services.

§ Lead the execution of account-specific campaigns or deliverables, managing budgets and orchestrating input from agencies, suppliers and wider Marketing + Communications teams. Deliverables include – but are not limited to – emails, brochures, presentations, thought leadership, credentials, videos, websites and infographics.

§ Support account teams directly with strategic deal opportunities – or collaborate with our specialist global pursuit marketing team – to increase our win rate against our competitors through innovative marketing tactics.

§ Ensure all client engagement is captured in our CRM system (Salesforce), use data to optimize campaigns and report on return on investment.