Strategic brand management within global brand guidelines
Advertising, merchandising & P.O.S. development
Customer communications through various channels including trade & consumer print, online, & direct customer bulletins
Promotion/sales campaign development through seasonal European campaigns & bespoke customer promotions
Development of increased online presence through existing website(s) plus launch of social media channels
Event development/management including trade shows & customer/hospitality events
Work with the creative agency to brainstorm, define and develop coherent advertising and marketing concepts including print & online advertising, packaging & catalogues
Main Mission
Work closely with the external PR agency to brief, develop & approve press releases/media communications
Define, develop & implement a social media marketing strategy
Drive appearance at regional, national & international trade shows, developing appropriate visuals/display concepts
Improve communication with customers, implementing regular customer bulletins, newsletters & technical updates
Support customer requests for images, presentations & bespoke branded material
Launch new POS concepts to drive retail sales
Develop support & training material including brochures, flysheets, presentations
Develop/manage customer events including hospitality days & product launch events
Leverage sponsorship partnerships to create value for the brand(s) through increased brand
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