Manages all media enquiries daily and ensures that all messages and stories are on brand and in line with the strategic objectives of each hotel's marketing plan
Develops a calendar of key events and promotional activities that generate media coverage
Collaborate with partner brands to integrate their news and further capitalise on any media opportunities
Oversee the organisation of events and promotional activities that increase the international fame of the destination
Maximise celebrity endorsement and coverage from target travel writers, lifestyle journalists and quality influencers
On an annual basis, reviews and update the crisis communications plan
Manages the brand ambassador programme
Closely manages the communications budget with a focus on a return on marketing investment
Measures and reports on the ongoing effectiveness of all PR campaigns and marketing communications activation
Maintain knowledge of trends and news in the hospitality, tourism and leisure industries on a regular basis and provide information to the team during meetings
Participate in regular updates and brainstorming sessions with the resort's outlets - tennis, golf, F&B. etc. and implementation of a sustainable strategy with all departments
Work closely with the marketing team to ensure that communication is clear between departments and that there is a flow of information
Attend industry events, webinars, and workshops whenever possible, to be determined on a case-by-case basis. May require travel
Coordinate with distribution partners
Belongs to a leading luxury hotel
Requisitos mínimos
Educated to degree standard in journalism, English, business, marketing, or related discipline
Direct on property luxury hotel or related sector experience preferred
Incredibly organised with strong project management skills, inherent attention to detail and the ability to multi-task multiple projects and prioritise a heavy workload with a positive attitude
A natural people person able to motivate self and others who is emotionally intelligent, with an understanding of what makes journalists and influencers tick
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