SEO and Analytics

• SEO Experience|Fluent English

Edelman Data & Intelligence (DXI) is creating its new hub in Madrid and is looking for professionals specialized in market research to join its teams.

Edelman Data & Intelligence (DxI) is a fast growing (15% growth last year) Insights and Research agency with a unique twist. We are part of Edelman, the world's largest independent communications company, but with a boutique agency spirit amongst the 80 people in the DXI team. We are working within a truly integrated global network on some of the world's biggest and most exciting clients: Mars Inc., Unilever, IKEA, GSK, Nissan, Lidl, HEINEKEN (just to name a few) as well as public authorities, governments and charities.

• Analyse and visualise primary data and digital marketing activities using a variety of tools and methodologies.


• Create and develop digital KPIs, data dashboards, protocols, and analytics to provide companies with a solid decision-making basis for budget allocation and communication focus


• Provide clear results and visualisations on website performance, search engine optimisation, content and campaign performance and recommend the right actions to take


• Supportthedevelopmentof SEOstrategiesbyanalysingtechnicalandcontentcriteria aswell asreputationsignals:
  
  • Keyword Audits
  
  
  • Content Structure
  
  
  • Information architecture
  
  
  • Off-Page Analyses
  
  


• Proactively identify relevant analytics and search trends to derive recommended actions for colleagues and clients


• Develop and analyse A-B tests for landing pages and derive recommendations for action


• Create quantitative analyses to determine user behaviour


• Produce accurate reports and real-time dashboards that (partially) automate updates and track digital metrics


• Conduct ad-hoc analytics to support clients and client teams across all areas of the business


• Work with digital and marketing teams to share insights with stakeholders and customers and present results combined with concrete recommendations for action

• Salary is competitive from 30k to 35k


• Benefits include 25 days holiday (with an extra 1 for your birthday and we also close over Christmas)


• Pension


• Healthcare benefits


• free daily breakfasts


• Thursday office drinks


• Subsided massages


• Flexible working hours and many more!


• Hybrid model (2 days office/3 days remote)


• Office in Castellana

• At least 1 year of experience in an analytics, data visualisation or SEO position within a digital marketing team.


• Expertise in using Google Analytics and other analytical platforms (e-tracker, Matomo)


• Basic knowledge of HTML/CSS


• Ability to develop keyword research in coordination with copywriters and designers with regard to given content strategies


• Experience in developing dashboards in Power BI or Google Data Studio


• PowerPoint skills to communicate strategies and results in a clear and focused manner.


• You should be comfortable working in an environment characterised by rapid and ever-evolving growth; a tendency to move quickly and a passion for continuous optimisation


• Autodidactic skills: You should have your own drive to learn and gain knowledge about developments and trends in specific areas (data visualisation, SEO, analytics, web development, or similar)


• Fluent English, both written and spoken. Any other European lenguage is a plus