Performance Specialist

Job description
-Create, manage and optimize large scale strategies for PPC campaigns for our USA market
-Ability to learn new industries and new business types quickly and can apply this knowledge to ecommerce marketing initiatives and achieving KPI goals
-Handle high budgets in highly competitive markets
-Set up, implement and manage in an ongoing basis, Google & Bing search ads to achieve maximum ROI
-Direct, handle, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
-Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
-Carry out marketing research and analyze marketing performance data
-Recommend and implement creative copy and graphical ad templates
-Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
-Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
-Track, report, and analyze website analytics and PPC initiatives and campaigns
-Experience in measuring ROI for complex online business models in Highly Competitive Markets
-Working with the Technology Team, to create new high converting landing pages to improve ROI for SEM and Bing search ads campaigns
-Experience with other PPC tools such as SEMrush, Marin, Kenshoo would be beneficial
-Opportunity to grow in other areas in digital marketing with Paid Social, Display, Affiliates.