B2B MARKETING MANAGER

From Adecco, we´re looking for Regional Marketing Manager for an important top tier company.

We're looking for a growth-minded and self-driven Regional Marketing Manager for Iberia to penetrate key markets. In this role we- re looking for someone to own Marketing- s contribution to growth, business partnering with regional Sales teams to drive penetration in Mid Market and Enterprise customers. You- ll collaborate cross functionally with teams to create effective full funnel campaigns to generate prospects, stimulate customer usage, measure success and share your findings. You- ll be customer obsessed and work tirelessly to understand our prospects base, decision maker and influencer personas, and the regional channels to leverage to influence them.

Reporting to the Head of EMEA Marketing in a highly motivated team, and we- re looking for someone to join us in our growth journey. You- ll have the opportunity to engage through the full marketing mix, from LinkedIn, to events, email, dedicated content and much more. It- s yours to define.

WHAT YOU'LL DO

- Marketing performance in region, with the ultimate goal of delivering quality leads to our specialised Sales teams.
- Business partner with regional Sales teams, aligning commercial priorities and develop supporting quarterly Marketing plans to achieve targets.
- Define, develop, execute and measure regional campaigns to drive acquisition, awareness and adoption business solutions.
- Work cross functionally to develop compelling regional content supporting KPIs.
- Proactively research trends and new topics that may be of interest.

BASIC QUALIFICATIONS

- 7+ years of campaign management experience.
- Fluent English verbal and written communication skills.
- Proven record of delivering effective campaigns into high valued existing customer bases.
- Strong Marketing channel knowledge including, but not limited to email, LinkedIn, webinars, content etc
- Structured problem solver with project management skills, attention to detail and an analytical mindset.
Strong stakeholder management skills.

PREFERRED QUALIFICATIONS

- Experience developing and executing partnership/co-marketing campaigns and marketing strategies (preferably with large, tier 1 brands).
- Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields.
- Good relationship management as you will engage with partners across several different functions as well as global marketing colleagues in order to be successful.
- Strong written communication skills and the ability to bring to life the brand in a way that is both consistent with our global brand positioning and meaningful.
- A strong customer-centric mindset - you are always thinking about how our customers interact with the brand.
- Experience with Salesforce, Marketing Cloud, Marketo, Hubspot or other CMS, basic HTML skills, project tracking software (Asana/ Trello/Monday.com/Google Drive suite) are a plus