Insights and Research Specialist - Live Events Industry

• Proven experience working within data and insights (quantitative research)|English speaking and writing at high proficiency level

A leading experience-first live entertainment platform that owns and operates 50+ large-scale festivals and live music events in Europe and Australia, is looking for a new addition to its team in Iberia, based in Madrid.

Reporting to the brand partnership leadership in London and working closely with the Iberia brand partnership teams across local operating businesses, the Insights and Research Specialist will contribute to creating an audience-first view of the company's festival brands and fans and their behavioural trades and affinities with specific consumer brands and industry sectors. The successful candidate will directly contribute to the identification of meaningful associations with leading consumer brands whilst increasing company understanding of fan expectations in the music festival ecosystem and beyond. The candidate will also drive business intelligence through internal and external research and provide analysis to brand partnerships teams, covering key industry and marketing trends in the cultural space in general and live music in particular.Responsibilities

In close collaboration with brand partnership leadership and the Iberia brand partnership teams across local operating businesses:

• Lead consumer insight projects aimed at better understanding our audience profile, customer journey as well as brand collaboration opportunities.


• Leverage internal data, third party tools and desk research throughout the sales cycle to support brand partnerships teams in identifying, signing, and renewing sponsorship deals, including: identification of consumer brand and sector opportunities, initial arguments that support collaboration (audience profiling, fans overlap, festival x brand or sector audience fit), as well as post-event and campaign evaluation.


• Provide regular external business intelligence reports, benchmarks, and recommendations on untapped commercial opportunities within the music festival space and brand marketing spaces vs. identified industry and consumer trends.


• Take ownership of running analytics projects from forming hypotheses to executing analyses and communicating results.


• Use data visualisation tools to package and communicate reports to key stakeholders.


• Collaborate with brand partnership and insights team as well as insights managers in other regions on ad-hoc strategic projects such as audience segmentation and media valuation.

1 or 2 days working from home permitted

Qualifications

• 3-5 years of proven experience working within data and insights, marketing, and business intelligence environments in a rights-holder, brand or agency capacity.


• Highly commercial outlook with focus on significantly impacting results.


• A service and solution-oriented mindset and attitude.


• Experience conducting quantitative and qualitative research projects.


• Comfortable utilising BI software for data analysis & visualisation.


• Experience working with audience research platforms (Global Web Index or similar) is a plus.


• Experience working with media valuation methodologies is a plus.


• Excellent written and verbal communication skills with strong attention to detail.


• Presence, maturity and personality to build relationships across all levels of seniority.


• Thrives in a fast-paced, dynamic, and creative environment.


• Self-starter with a willingness to roll up the sleeves and work towards targets.


• English speaking and writing at high proficiency level.


• A real passion for data, analytics, and the live events / music industry.