Anunciado el 9 de mayo
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Descripción del empleo
  • Defining and leading all of the marketing strategy related to product portfolio
  • Lead, motivate, inspire and oversee development of direct reports

Fast food restaurant chain

Reporting to the CMO you will responsible for:

  • Defining and leading all of the marketing strategy related to product portfolio and promotional innovation to ensure the consistent and timeless relevance of the brand in Iberia and meet business and profit growth for the next years to come. Is also a key pivot of business intelligence.

Your responsibilities would include:

  • Along with your peers, develop and recommends marketing objectives, strategies, budgets and plans designed to achieve approved growth, revenue, profit targets and key brand growth indicators, including detailed marketing plans featuring advertising, promotion, product mix, pricing, channel etc. Provide input to strategic planning process, periodic review, and update of strategic plans.

  • Define and execute the product and price side of the approved marketing plan across all channel. Design an 18 months tested promotional calendar pipeline to enable effective execution and maximization of marketing/sales programs. Consult and liaise with field operations (and other Functions) Report on sales/marketing performance against forecast. Recommend and implement approved corrective action activities.

  • Is responsible for the insight ecosystem of the business to drive business and brand intelligence - Lead and approve all market research projects Monitor and evaluate Agency(s) performance, and recommend changes as appropriate.

  • Own the menu board arquitecture and pricing strategy to enable sales velocity and maximize profit across all channel

  • Lead the menu vision from strategic definition to implementation to serve growth of the business and the brand overtime. Lead cross functional teams working on new concepts, new category entry points layers, omnichannel relevance, day parts relevance, including timeline and budget management. Provide specific recommendations on new products, line extensions, packaging changes, etc. Adopt best practices from within the region and around the world in order to grow the business. Interact with all departments and franchise organizations to develop consumer insight driven business solutions, including test markets for major new product ideas and value initiatives.

  • Co-lead adboard and lead the marketing side of key meetings with franchisees and cross functional teams (such as Spend smarter meeting or BYA meeting)to provide business updates, best practices, and planning details for promotional calendars.

  • Lead, motivate, inspire and oversee development of direct reports in order to achieve goals and to provide options for succession, progression, and growth. Ensure that all personnel fully understand their accountabilities, and have the authority and expertise to achieve them. Challenge business governance on innovation process

  • Be part of a global growing brand

  • Young, dynamic and diverse working environment

  • Professional development within the brand

  • Competitive salary

  • Flexible timetable

  • Private health insurance

  • Life insurance

  • Optional flexible retribution

  • You will have everything you need to make an outstanding job.

Requisitos mínimos


  • Degree or Master in business management / Administration along with good Digital knowledge

  • At least 2 years' experience as Marketing Manager leading team of highly talented junior marketers

  • 5 to 10 years' experience in Marketing/Business.

  • Experience in Retail business desired.

Required Skills:

  • Leadership to take your team, agencies and other stakeholders with you.

  • Strategic mindset, with a high focus on business performance and commercials.

  • Able to be organized and deliver performance under a high-pressure environment.

  • Team player, with high level of empathy and being able to show vulnerability.

  • Fluent English is a must

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