Head of Trade Marketing (OFF TRADE)

• Head of Trade Marketing (OFF TRADE)|Multinational company leader in its sector

Multinational company leader in premium beverage sector.

• Create the Channel & Customer Segmentation Plan-Off Trade.


• Convert Brand Strategies into Channel strategy.


• Define Brand X SKU role by Segment/Customer.


• Lead Top National Customer wise plans & Joint Business Planning (JBP) for relevant Off Trade.


• Guide & provide templates to KAMs for JBPs with Regional Customers.


• Define Category/Customer growth drivers in line with Demand Spaces Occasions.


• Responsible for the closure of Regional & Turbocharge Cities channel in investments activation calendar basis guidelines for Marketing.


• Securing the annual budget for channel activation.


• Create a framework of interaction shipbuilding with identified Off Trade Luxury Customers & others National Key Customers.


• Coach the Regional Heads on Local Off Key Accounts management leveraging the framework.


• Define outlet execution & merchandising standards leveraging automation.


• Support with of Distribution via relevant customer & brand inputs.


• Lead the rollout of high investment lighthouse brand visibility & asset development projects.


• Understand & leverage best execution practices from the Group / competitors.


• Leverage Shopper Insights from Global Marking Moments learnings & actions specifics study projects with the insights team.


• Promote staff motivation and teamwork through constructive performance recognition and counselling.


• Development & capability build of central & regional customer marketing/key accounts Talent for succession planning.


• Monthly monitoring /PDCA/ROI of business impact of channel investments & a updates to sales & marketing leadership.


• ROI on long term visibility assets.


• Lead monthly review of Distribution & Sales Coverage.


• Ensure legal compliance with all appropriate legislation occurs in all Commercial marketing activities and external partnerships and ensure business is done the right way.

To be part of a growing and ambitious company.

• Postgraduate in business/strategy/management from Tier1 or Tier2 institution.


• Minimum 5years leadership/managerial experience in FMCG top industries.


• Experience as a Sales KAM will be a plus.


• High level of strategic, conceptual, analytical and creatives kills.


• Action-biased and output-oriented approach towards ambitious targets.


• Team oriented and collaborative outlook with coaching ability.


• Exudes senior leadership presence and strong communication skills.


• Demonstrates experience in driving change management and business re-engineering.


• Demonstrates high levels of adaptability, flexibility with regard to new challenges and the use of new networks and entrepreneurial skills.