Head of Marketing - multinational consumer credit company

• 10 years + running Pipeline creation activities across the marketing mix|Fluency in English

Multinational consumer credit reporting company.

Lead-Generation

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  Working closely with the Sales Director and sales teams to implement an effective end-to-end marketing plan


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  Owns the regional marketing plan and executes effective campaigns across all relevant customer segments driving both central and local initiatives.

Public Relations

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  Define and agree PR strategy and budget in line with the EMEA PR Manager


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  Works with the local PR agencies responsible for driving company voice in the market and ensuring the necessary spokes people are briefed for relevant media opportunities

Product Marketing

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  Development and localization of client-facing content to support sales


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  Delivery of integrated Go to market for the launch of new products

Digital Strategy

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  Proficient in the understanding of social channels and CRM tools such as Salesforce, Eloqua, LinkedIn to support a digital first strategy


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  Websites - increased traffic, usability, lead capture and engagement.


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  Social media / social marketing programmes


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  Creation & delivery of Digital Comms (Newsletters, alerts, blogs etc)

Events

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  Ownership of event calendar in Region


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  End to End delivery of the events, including coordinating sales & marketing to ensure full alignment on objectives, strategy, delivery plan

Career development in international environment.

10years +running Pipelinecreationactivitiesacrossthe marketingmix Prior experience in the Financial services/ Credit and/or Business Information sector would be considered as a plus
Experience in managing remote teams and working across matrix environment
Strategicthinkerandproblem-solvingskills Thrives in demanding working environments
Working knowledge /Intermediate CRM and Salesforce
In-depth knowledge of running B2B campaigns
Understanding of current market trends
Ideally knowledge of Eloqua and lead management process
Prior team management experience
Good time-management skills
Great interpersonal and communication skills
Leading and collaborating with teams and stakeholders across different locations
Fluency in English and Spanish