Ecommerce & CRM Manager (Spain & Portugal)

• At least 5 years of experience in Ecommerce & CRM
• Experience in multinational retailer firms

FMCG multinational firm.

The selected candidate will be responsible of the following functions:

• 70% of the time, he/she will manage all online activity of the webshop.


• Coordinate/Plan Sales activities (promotions, outlet, initiatives, etc.).


• Conversion improvement (a/b testing, funnel improvements, webshop adaptions, etc.).


• Evaluations of local and international campaigns.


• Building the eCom calendar in line with the global and local marketing plan.


• Online shop content management and execution of local SEO strategy by optimizing meta tags and contents to local needs.


• Report on main website/webshop performance KPIs (traffic, conversion rate, AOV, revenue, bounce rates, abandon rates, etc.)


• Ensure premium presence of the company in online retailers.


• Webshop content management: define content strategy and plan for both internal and external eCommerce channels.


• 30% of the time, he/she will design, execute and optimise CRM strategy and plans, through automated and tactical cross-channel campaigns (mobile, web, email/sms).


• Plan and execute yearly CRM calendar (e-mail and SMS marketing, consumer segmentation, loyalty strategy, cross- and up-sale strategy).


• Analyse consumer behaviour and CRM effectiveness in omni-channel environment.


• Development and enlargement of the current CRM database across all consumer touch points.

Career opportunity

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  An ecommerce specialist with a broad knowledge of ecommerce and proven experience in the execution of CRM strategies.



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  5+ years in ecommerce and CRM campaign management and email marketing.



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  Previous use of Hubspot, or other marketing automation platform/CRMs, email and messaging tools, Inbound tools



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  Proficient user of Excel and Google Analytics (Google data studio).



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  Entrepreneurial mindset, fast learner, analytically minded, team player.



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  Excellent analytical abilities and a strong financial/analytical background.



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  Ability to dive into data to develop consumer insights.



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  Excellent communication skills.



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  Fluent in English. Good level of Portuguese is a plus.