Digital Marketing Manager - Ecommerce

• Minimum 5 years of experience in brand- or product marketing within FMCG or OTC|Demonstrated success in managing brands in the digital channel and marketplace

• Is an established, successful small to medium-sized digital enterprise in the sustainable growing food supplements- and natural cosmetics market

• Reports directly to the General Management

• Responsible for defining, developing and implementing the Marketing strategy for the brands distributed the digital channel in cooperation with General Management

• Proactive management and development of brand plans including brand equity, USP, target group analysis and extension, and targeted campaigns to increase brand awareness

• Secure competitive edge of the existing brand

• Improve brand positioning and differentiation

• Detection of new market potentials for existing and new brands

• Development, evaluation and launch of significant product innovations

• Continuous analysis of category and market development as well as competitor strategies and actions

• Develop actionable consumer insights based on the available consumer data

• Understands the digital landscape of marketplaces and pure players and plans the actions to become leaders, especially Amazon

• Has high level of expertise in developing strategies and executing SEO, SEM, social media, content marketing and digital advertising

• Is expert user of the tools and apps that facilitate the success in the digital channels

• Make best use of intercompany synergies in a fast-changing environment

• Leads cross-functional cooperation with other functions with national and international stakeholders

• Tight cooperation with international Heads of Marketing

• Shows leadership, development and empowerment of potential team

• Budget management: planning and realization of revenues, profit, market share etc.

• Perspective to assume additional responsibilities

Career development in international environment.

• Well-educated to degree level in business administration, economics or similar degree, ideally with specialization in marketing and digital marketing

• Minimum 4-6 years of experience in brand- or product marketing within FMCG or OTC business, ideally in the category of food supplements, cosmetics, drugstore goods

• Minimum 3 years of experience in brand leading (FMCG or OTC) with proven success

• Strong understanding of marketing and digital marketing dynamics

• Demonstrated success in managing brands in the digital channel and marketplaces

• Hands on successful track record on traffic acquisition, SEO, SEM, funnel management

• Strong strategic analytical skills with well developed business and financial acumen

• Fluent in English in presentation and negotiation