Senior Data Analyst

• New challenge in a International company|Career progression

Are you looking for a place to work that will inspire and challenge you? A place to unleash your potential? Then the PageGroup Barcelona Shared Service Centre (SSC), with its flexible, open culture and meritocratic structure is the place for you.

https://www.pagepersonnel.es/clientprofile/pagegroup-shared-services-centre

1. Reporting and analysis

All channels

• Report on key metrics, analysing and interpreting trends and providing actionable insights


• Analysing the effect of different channels and how they interact to drive conversions


• Perform ROI analysis to evaluate efficiency and effectiveness of different media channels and marketing campaigns to reallocate or reduce spend


• Develop automated PowerBi dashboards to enable regular reporting for marketing and wider operational audiences including large datasets


• Ad hoc reporting and insight as required based on business requirements


• Regular data uploads to core platform

Websites

• Analyse onsite user behaviour, conversion data and customer journeys, funnel analysis to provide insights on our audience behaviour


• Regularly monitor KPIs to track progress against audience development and retention goals


• Segment audiences to find high value segments and model the behaviour of these on our sites and across the web

2. Channel strategy

• Advise on suitable measurement strategies based on channel objectives - including but not limited to client paid advertising, organic, paid search, content, CRM, social


• Benchmark performance and advise on KPIs


• Post-campaign analysis to demonstrate ROI

3. Technical and analytical

• Identify ways in which to improve analytical procedure to increase productivity and efficiency


• Visualise data on BI platforms


• Recommend ways to deal with data quality issues


• Advise on campaign tagging and on-site tracking

4. Global Strategic Projects

In addition to supporting the UK, NAM & MEA regions, there will be an opportunity to deepen specialist skills by participation in our global strategic analytics programme to create scaleable global reporting across a variety of focus areas such as SEO, content, acquisition etc.

• Interesting salary package with bonus.


• Join multinational company.


• Hybrid model.


• Social benefits.


• Career progression.

Desired Skills and Experience

• Minimum of two year's web analytics experience using Google Analytics 360/GA4 - GA IQ qualification - not essential but would be preferred


• Extensive experience with Google Big Query, Power BI and Google Data Studio


• Deep understanding of web analytics including customer segmentation, attribution modelling, and path analysis


• Experience in measuring and analysing online campaigns including organic and paid search, email, display, social


• The ability to analyse data from multiple online and offline sources and translate it into commercial actions


• The ability to communicate analytical insight to internal stakeholders at all levels of seniority


• A genuine passion for digital analytics


• Excellent written and verbal communication skills


• Display a high level of initiative, be self-motivated and eager to learn


• Demonstrable experience of project management and delivery


• Data visualisation / dashboard development experience


• Advanced Microsoft Excel skills


• Minimum of a bachelors degree required


• Experience with tag management systems such as Google Tag Manager - not essential but would be preferred


• Experience of other channel analytic solutions (CRM, social) - not essential but would be preferred

Expected behaviours:

• Initiative


• Commerciality


• Collaboration


• Problem solving


• Flexibility