Product Marketing Manager - B2B SaaS

• A great office based in the heart of Barcelona|Attractive perks: flexible compensation, private health insurance, home office

A cloud based platform for time-management with the purpose of maximizing communication, dedication and transparency between all departments within a company. In the age of digitalization and liquid workforce, HR processes need to start adapting to the new world.

This position demands strong marketing expertise combined with a desire to generate and capture demand to meet our growth targets. The Product Marketing Manager will not only be required to think on a strategic level with executive leadership but also be hands-on in driving and executing marketing programs.

• Develop a deep understanding of our product and our customers.


• Translate technical details into benefits for our users.


• Follow and analyze market trends.


• Craft compelling messages across marketing channels (website, landing pages, ads).


• Create product related long-form content (customer stories, case studies, white papers).


• Plan integrated Demand Generation campaigns leveraging content, e-mail, web, ads, virtual events, vendors, and more.


• Develop ABM campaigns to reach strategic accounts.


• Create email nurture programs, segmented lists and campaign assets.


• Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting.


• Measure and report on campaign results and pipeline targets to distill learnings and insights that can be shared with stakeholders across broader teams.


• Create email nurture programs, segmented lists and campaign assets.


• Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting.


• Measure and report on campaign results and pipeline targets to distill learnings and insights that can be shared with stakeholders across broader teams.

• A fun and fast-paced startup environment with dedicated and committed people.


• A great office based in the heart of Barcelona with a bar inside and fresh fruit.


• Attractive perks: flexible compensation, private health insurance, home office, coaching…


• You will find a relaxed, international, creative and friendly environment, where we will provide you with the best tools to develop amazing stuff. If you're looking for a place to learn & grow with exceptionally talented colleagues, Woffu might be the place for you.

SBA: 35.000€- 40.000€ + bonus + attractive perks.

• BA/BS in Marketing, Communications or related degree.


• Native level of Spanish and professional English level.


• 6+ years of experience in Product Marketing.


• Strong copywriting and content writing skills.


• Self-starter; you spot opportunities to make things better and take ownership over them.


• Track record of collaborating across teams with excellent communication skills.


• You can effectively partner with sales, operations, designers, and marketers.


• Experience supporting marketing campaigns across multiple channels including SEO, SEM, display, email, social, and web.