Customer Campaign Specialist

• European leader provider of workplace drinks solutions|Customer Campaign Specialist

Based in Barcelona.

Been a member of the company central marketing team, she/he will lead the standardization and deployment of a common marketing activation calendar to activate our customer base (upsales, customer zone penetration, sanitization, etc.)

• Implement salesforce marketing cloud


• Standardize way of working across markets


• Define the campaigning calendar, generate the content, offers and common newsletters


• Regularly engage business units and actively seek to improve on existing processes as well as design and build new modules in partnership with cross-functional teams.


• Define the tableau reports for easy extraction of the targeted segments.


• Create segmentation groups


• Build out customer lifecycle journeys and email campaigns using Salesforce Marketing Cloud including automated and triggered campaigns.


• Maximize the performance of the campaigns.


• Measure and monitoring KPIs to continue optimizing and improving.


• Provide daily administration and support of the Salesforce database, including, but not limited to, managing user setup, profiles, and roles, customization of objects, fields, record types and page layouts


• Maintain regular and proactive communications with all key stakeholders.


• Develop relevant reports and dashboards.

Oportunidades de carrera y desarrollo profesional

• Flexible, good listener and collaborative


• Excellent communication skills


• Well organized


• Good analytics skills


• Have a client orientation mind


• Perseverance and self will


• English fluent is a must


• Other languages fluency a strong asset


• + 3 years experience managing and implementing sales force marketing cloud tool


• + 2 years of experience in digital marketing and managing websites, using a CMS and Google Analytics.


• Experience and strong understanding of SalesForce CRM


• Knowledge of Salesforce Marketing Cloud data structure and functionality


• Experience with GDPR and other related local data privacy laws