CRM & Marketing Business Analyst - International Company

• Great opportunity to boost your career in an international environment|International Shared Services Centre

International Company

• Analyze all current and future state CRM operations, data feeds and reports


• CRM data verification and database health activity and reporting


• Develop/ improve automated processes for reporting on campaign results


• Setup, monitor and analyze permanent/seasonal control group


• Identify the goals of direct client contact campaigns required to support the brand's business goals and objectives


• Support Customer Engagement team to develop and implement trigger-based communications


• Perform ad hoc analyses to support business areas and channel owners


• Monitor, report, and present insight on CRM activities such as Newsletters, campaigns, product sales and pre - and post travel communication


• Monitor, report, and present insight on AB testing & Personalization CRM activities


• Monitor, report, and present insight on Ancillary sales from marketing activities


• Monitor, report and present insight on Customer segments and Customer Life Cycle


• KPI setting and traction of campaigns


• Ad hoc analysis based on business requests


• Build dashboards for CRM and Paid media activities


• Build queries to Database for data extraction


• Feed management


• Various Business areas across the company, including Airline Sales, Loyalty Program, Partners, Brand and Customer Care


• Stakeholders from Data Analytic, Master Data, IT and Finance departments


• Resources from brand, marketing communications, campaigning, ecommerce and digital development

Oportunidades de carrera y desarrollo profesional.#LI-DNP

• Proactive, self-going and service minded individual


• Ability to learn to operate new tools


• Minimum Basic knowledge of statistical analysis


• Medium SQL knowledge


• Experience working with CRM/ CEP tools such as Oracle Responsys, Salesforce, Microsoft Dynamics, Braze, Airship or similar


• Experience building dashboards, Power BI, Tableau, Clarisights, Google Data Studio or similar


• Experience using data warehouses, AWS, Big Query, SAP or similar


• Experience using Google Analytics or similar web analysis tool for reporting and insights


• R and S/HANA no requirement but a plus