Google Shopping Specialist

Job description
-Lead strategy to create, manage and optimise large scale strategies for Google Ads, Google Analytics, PLA, Organic, and Merchant Center feed PPC campaigns for our USA market

-Ability to learn new industries and new business types quickly and can apply this knowledge to ecommerce marketing initiatives and achieving KPI goals
-Handle high budgets in highly competitive markets

-Setup, implementandmanageinanongoingbasis, Google & BingsearchadstoachievemaximumROI

-Direct, handle, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
-Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;

-Carry out market research and analyse marketing performance data

-Recommend and implement creative copy and graphical ad templates
-Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

-Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
-Experience in measuring ROI for complex online business models in Highly Competitive Markets
-Working with the Technology Team, to create new high converting landing pages to improve ROI for SEM and Bing search ads campaigns